Workflow Prompt Tips

A Workflow's output is only as good as the direction you give it. Think like a creative director: organize your footage, write a clear brief, and iterate on the plan before you execute.

This guide covers the patterns that work in production — pulled from creators and agencies running high-volume Workflows every week.

Organize your footage before you upload

One Workflow per shoot day or batch.

Don't split related footage across multiple Workflows. Any clips that could be utilized in your intended video outputs should be in one workflow.

Label b-roll clearly.

Rename any clip intended as supporting footage with a _B suffix: kitchen_prep_B.mp4, stock_skyline_B.mp4. Then tell the agent explicitly in your brief:

"Any file ending in _B is b-roll."

This prevents the agent from trying to build a primary video out of stock or filler clips.

Write your brief like a director

Don't over-specify what the agent can detect.

You don't need to spell out subject counts, interviewees, or session boundaries. The agent detects different people and groupings automatically via visual and audio cues.

Do specify structure and intent.

Tell it what each video should look like, not how to find the footage. A structure prompt might read:

Each video should follow: problem → action → outcome.

~10s problem — the issue in the subject's own words

~10s action — the solution / process / treatment in motion

~10s outcome — the result, reaction, or "it worked" moment

Follow the subject's language, not your script.

For testimonials, transformations, and real-world footage, don't force a prescribed script. Tell the agent:

"Each subject phrases things differently — follow their language, don't force a script."

Use delimiters for multi-type briefs.

If one Workflow produces different kinds of videos, separate them clearly in your prompt:

I need two types of videos — scripted and {story type}.

---
Scripted

{script 1 content}
{script 2 content}

---
{Story type}

{structure for that type}

Ask for bonus variants.

The agent notices strong openers you might miss. A simple add-on like "propose an alternate hook per video if you spot a stronger opener in the footage" routinely surfaces material worth publishing.

Iterate on the plan before you execute

Review each proposed variant for quality.

Before hitting Execute, walk through every entry in the plan. For any story-arc video, ask:

Is there a clear "before" statement with real stakes?
Is the action visible?
Is there a strong "after" moment?

If a variant is missing something, nudge the agent in the plan chat:

"For subject 2 — are there any stronger hooks in the footage?"

Plans are free. Execution isn't.

Each generated project costs one credit. Iterate in the plan view as long as you need.

Fine-tune in the editor

Once variants execute, each one lands as its own project. You can still refine from there by chatting with the agent inside the video editor:

"Are there any other quotes I could add to make this stronger?"
"Swap the hook for something more dramatic."
"Cut the pause at 0:14."

The in-editor agent has access to the same master footage as the Workflow — it can pull additional clips into any variant on demand.

Worked example 1 — Per-subject story videos from a shoot day

This pattern works for any batch shoot where you're producing one finished video per subject — customer testimonials, patient stories, fitness transformations, real estate tours, case studies, before/after renovations, coaching sessions.

Goal: Turn a day's worth of scripted + per-subject footage into one finished video per subject, plus variants.

Typical inputs:

1–2 scripted explainer videos (host/expert on camera)
Before / during / after clips for multiple subjects
Reusable b-roll

Steps:

Create one Workflow for the entire film day. All subjects and scripted pieces go into the same Workflow so the agent can group footage by session and visual cue.
Upload everything: scripted videos, all subject clips, and b-roll.
Label b-roll with a _B suffix (e.g. stock_skyline_B.mp4).
Prompt the Workflow Agent. Adapt the prompt to your use case:

I need two types of videos — scripted and per-subject story.

Any file ending in _B is b-roll.

---
Scripted

{enter script 1 here}

{enter script 2 here}

---
Per-subject story

Create one video per subject showing their story arc: problem → action → outcome.
Structure (~30s target, flexible):
- ~10s problem — the issue in the subject's own words
- ~10s action — the solution / treatment / workout / walkthrough in motion
- ~10s outcome — the result, reaction, or "this worked" moment

Each subject phrases things differently — follow their language, don't force a script.

Propose an alternate hook per subject if you spot stronger openers in the footage.

Review and refine the plan. For each subject, confirm there's a clear "before" statement with real stakes, visible action, and a strong "after" moment. Nudge specific entries if needed.
Execute once the plan is locked. Each generated project = one credit — iterate while planning to avoid re-runs.
Fine-tune at the video level. Make timeline changes or ask the agent: "Are there any other quotes I could add to make this stronger?"

Worked example 2 — Long-form recordings into shorts + a compilation

This pattern works when you have existing long-form recordings — podcast episodes, webinar interviews, keynote talks, customer testimonials, panel discussions.

Goal: Turn 3–4 long-form recordings into multiple shorts per subject plus one cross-subject compilation.

Typical inputs:

3–4 existing long-form recordings (interviews, testimonials, podcasts)
(Optional) notes on specific quotes or topics to highlight

Steps:

Create a new Workflow in Clik — use the Workflows tab, not individual Videos.
Upload all recordings into one Workflow.
Prompt the Workflow Agent. Adapt the prompt to your use case:

I have [X] long-form recordings with [subject type — clients, guests, experts]. Please plan:
- 2 shorts/reels per recording highlighting each subject's key outcome or pain point/resolution — 30s to 70s per topic
- 1 compilation combining the best quotes across all recordings around the theme: "{your theme here}"

Audience: {target audience}
Tone: {tone / voice}

Review the plan before executing. The agent returns proposed concepts with title/angle, short summary, and footage source. Iterate in chat until angles, count, and emphasis feel right.
Execute once the plan looks good.
Polish in the editor. Tighten pacing, trim fluff, and ask the in-editor agent to extend or swap specific quotes if something important got missed.