Workflow Prompt Tips

Your drafts are only as good as the direction behind them. Think like a creative director: organize your footage, write a clear brief, and iterate on the plan before anything gets built.

This guide covers the patterns that work in production — pulled from creators and agencies running high volume every week.

Organize your footage before you upload

One project per shoot day or batch.

Don't split related footage across multiple projects. Any clip that could be used in your intended outputs should be in the same project.

Label b-roll clearly.

Rename any clip intended as supporting footage with a _B suffix: warehouse_wide_B.mp4, stock_skyline_B.mp4. Then say so explicitly in your brief:

"Any file ending in _B is b-roll."

This stops Clik trying to build a primary video out of stock or filler clips.

Write your brief like a director

Don't over-specify what Clik can detect.

You don't need to spell out subject counts, interviewees, or session boundaries. Clik works out different people and groupings on its own, from visual and audio cues.

Do specify structure and intent.

Tell it what each video should look like, not how to find the footage. A structure prompt might read:

Each video should follow: problem → action → outcome.

~10s problem — the issue in the subject's own words

~10s action — the solution / process / treatment in motion

~10s outcome — the result, reaction, or "it worked" moment

Follow the subject's language, not your script.

For testimonials, transformations, and real-world footage, don't force a prescribed script. Say:

"Each subject phrases things differently — follow their language, don't force a script."

Use delimiters for multi-type briefs.

If one project produces different kinds of videos, separate them clearly in your prompt:

I need two types of videos — scripted and {story type}.

---
Scripted

{script 1 content}
{script 2 content}

---
{Story type}

{structure for that type}

Ask for bonus variants.

Clik notices strong openers you might miss. A simple add-on like "propose an alternate hook per video if you spot a stronger opener in the footage" routinely surfaces material worth publishing.

Iterate on the plan before you build

Review each proposed video for quality.

Before you approve it, walk through every entry in the plan. For any story-arc video, ask:

Is there a clear "before" statement with real stakes?
Is the action visible?
Is there a strong "after" moment?

If one is missing something, nudge it in the project chat:

"For subject 2 — are there any stronger hooks in the footage?"

Plans are cheap. Building isn't.

Iterate on the plan as long as you need — reshaping a list costs you nothing, rebuilding a set of videos costs you time and quota.

Fine-tune in the editor

Once you approve the plan, each video builds and opens in the editor. You can keep refining there by chatting inside the editor:

"Are there any other quotes I could add to make this stronger?"
"Swap the hook for something more dramatic."
"Cut the pause at 0:14."

The editor draws on everything in the project's Media tab, not just the clips originally scoped to that video — so it can pull in additional footage on demand.

Worked example 1 — Per-subject story videos from a shoot day

This pattern works for any batch shoot where you're producing one finished video per subject — customer testimonials, patient stories, fitness transformations, real estate tours, case studies, before/after renovations, coaching sessions.

Goal: Turn a day's worth of scripted + per-subject footage into one finished video per subject, plus variants.

Typical inputs:

1–2 scripted explainer videos (host/expert on camera)
Before / during / after clips for multiple subjects
Reusable b-roll

Steps:

Create one project for the entire film day. All subjects and scripted pieces go in together, so Clik can group footage by session and visual cue.
Upload everything: scripted videos, all subject clips, and b-roll.
Label b-roll with a _B suffix (e.g. stock_skyline_B.mp4).
Give it your direction. Adapt the prompt to your use case:

I need two types of videos — scripted and per-subject story.

Any file ending in _B is b-roll.

---
Scripted

{enter script 1 here}

{enter script 2 here}

---
Per-subject story

Create one video per subject showing their story arc: problem → action → outcome.
Structure (~30s target, flexible):
- ~10s problem — the issue in the subject's own words
- ~10s action — the solution / treatment / workout / walkthrough in motion
- ~10s outcome — the result, reaction, or "this worked" moment

Each subject phrases things differently — follow their language, don't force a script.

Propose an alternate hook per subject if you spot stronger openers in the footage.

Review and refine the plan. For each subject, confirm there's a clear "before" statement with real stakes, visible action, and a strong "after" moment. Nudge specific entries if needed.
Approve once the plan is locked. Iterate while planning rather than rebuilding afterwards.
Fine-tune at the video level. Make timeline changes, or ask: "Are there any other quotes I could add to make this stronger?"

Worked example 2 — Long-form recordings into shorts + a compilation

This pattern works when you have existing long-form recordings — podcast episodes, webinar interviews, keynote talks, customer testimonials, panel discussions.

Goal: Turn 3–4 long-form recordings into multiple shorts per subject plus one cross-subject compilation.

Typical inputs:

3–4 existing long-form recordings (interviews, testimonials, podcasts)
(Optional) notes on specific quotes or topics to highlight

Steps:

Start a new project and keep all the recordings together in it.
Upload every recording into that one project.
Give it your direction. Adapt the prompt to your use case:

I have [X] long-form recordings with [subject type — clients, guests, experts]. Please plan:
- 2 shorts/reels per recording highlighting each subject's key outcome or pain point/resolution — 30s to 70s per topic
- 1 compilation combining the best quotes across all recordings around the theme: "{your theme here}"

Audience: {target audience}
Tone: {tone / voice}

Review the plan before you approve it. Clik returns proposed concepts with title/angle, a short summary, and the footage each draws on. Iterate in chat until angles, count, and emphasis feel right.
Approve once the plan looks good.
Polish in the editor. Tighten pacing, trim fluff, and ask Clik to extend or swap specific quotes if something important got missed.