Project Workflows

Project Brief Tips

Briefing your project is the highest-leverage thing you do in Clik. Everything downstream — which videos get proposed, which moments get used, how they're cut — follows from what you said you wanted.

There's no form to fill out. You brief the project the way you'd brief an editor: in your own words, in the chat.

How much direction to give

More direction gets you closer on the first pass. Any of these work:

A brief or scripts. Attach a document or paste your scripts into the chat. Best when you already know the videos you want — scripted shoots, ad variants, client deliverables.

A few notes. "3 shorts, 45 seconds each, different hooks, pulled from the second half." Fast, low overhead, and usually enough.

A sentence. "A long-form cut plus a few shorts from the strongest section." The minimum that still beats saying nothing.

Nothing at all. Clik will look for concept boundaries and propose what it finds. It works, but the results are less predictable — one sentence of intent makes a real difference.

What's worth saying

Describe the outcome, not the footage. Clik works out what you uploaded on its own, so you don't need to explain how many files there are or what's in them.

The things that actually change the result:

  • What you want out of it — "the top 10 clip concepts," "three compilations," "one polished video per idea"
  • How long — a target duration, or a range
  • How it should open — your hook rules, or whether you want alternate hooks to test
  • What to keep and what to cut — dead air, filler, anything said to the crew
  • What it must not do — reorder your talking points, use stock footage, cut a specific line

Ask for the plan before the build

The most useful instruction you can give is to hold off. Something like:

Don't build anything until I've picked from the list.

Clik will come back with proposed videos — titles, what each covers, rough durations — and you shape it in the chat before anything gets cut. The plan is cheap to change. The build is not.

Starting points

The Clik site has a prompt for each common shape of footage — podcast episodes, a shoot day of loose clips, street interviews, a batch of takes. Each one asks for the plan first, then the build.

Copy the one closest to your project and edit it. clik.visionPick your input.

Save what you repeat

If you find yourself typing the same direction every project — your caption style, your hook rules, formats you never want — put it in Memory instead. Clik carries those directions into every project so you stop restating them.

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